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(1) Background: This study delved into a current topic in dental medical practice to analyse the role and impact in communication of messages within health promotion campaigns. (2) Methods: This study analyses the patients' opinions about the role and importance of using an effective communication style in health promotion campaigns. The main aspects aims to analyse based on patients' opinions, the consistency of messages in health promotion campaigns, the repetitive nature of these messages, the adaptation of communication methods according to the target group's background and the importance of collaboration between state bodies and those organizing health promotion campaigns. (3) Results: The results of this study once again emphasize the close connection between the efficiency of health promotion campaigns, the way campaigns are coordinate and the messages for the target population. Most patients are aware about an effective communication in health promotion campaigns, believing that may influence the recipients' decision to adopt a healthy lifestyle concerning oral health. Regarding the effectiveness of health promotion campaigns for oral health, the study’s results reveal a significant lower positive impact among rural patients compared to urban ones. This indicates the need of change in how information is communicated to the population and to increase the level of health education. (4) Conclusions: In conclusion, the data obtained provides valuable and profound insights into how patients perceive the importance and role of communication in health promotion campaigns. The understanding of their perceptions and requirements forms the basis for developing and implementing efficient health communication and strategies, ultimately leading to improved community health and well-being. By personalizing and adapting the messages and communication methods, health promotion campaigns can become much more effective with a greater impact on health-related behaviours and attitudes.

Keywords: communication; health promotion; campaign; oral health; assessment; education